Outcomes / Jordan School District
220% increase in career interest through aptitude-driven career fairs
See how Jordan School District drives engagement and enrollment with data-powered career experiences
Targeted, aptitude-based career fairs increased student interest, strengthened employer connections, and converted exploration into pathway enrollment.
Segment: District-level / K–12 Public Education / Utah
Products: Brightpath, Aptitude & Career Discovery
Products: Brightpath, Aptitude & Career Discovery
Challenge
Jordan School District needed a more effective way to deliver career exploration. Traditional, large-scale career fairs led to disengaged students, frustrated educators, and underwhelmed employers. The district wanted to create more meaningful, targeted experiences that connected students to careers aligned with their strengths and interests
Solution
Jordan School District used YouScience Brightpath and YouScience Aptitude & Career Discovery data to redesign career fairs into targeted, high-impact experiences. They improved outcomes by:
- Ensuring 90% of 7th and 9th grade students completed aptitude assessments
- Using data to identify exposure gaps and target best-fit students
- Designing career fairs aligned to student aptitudes and employer needs
This approach transformed career fairs into intentional, data-driven experiences that connected the right students to the right opportunities.
Results
- Increased career interest:
- Finance interest increased from 25% to nearly 80%
- Construction interest increased from 15% to 88%
- Converted engagement into enrollment:
- 34% of finance event attendees enrolled in finance pathways
- 26% of construction event attendees enrolled in CTE programs
- Expanded awareness and engagement:
- 94% of STEM attendees learned about three or more new careers
“Since our implementation of YouScience we are now starting to see students be more intentional about their course selection. Teachers and counselors are guiding students using the aptitude and interest results to encourage them to explore courses they may have never tried. We believe that this will strengthen our CTE pathways. We share this information with each of our pathway advisory boards. These boards have become much more interested in guiding and mentoring the next generation of employees when they see the number of students with interest in the career path.”
—Jason Skidmore, CTE Director, Jordan School District